Topics for the KBP 42nd Top Level Management Conference November 11, 2016Posted by Fr. Felmar Castrodes Fiel, SVD in Communications Ministry.
Tags: Kapisanan ng Mga Broadcasters ng Pilipinas
Topics for today at the Kapisanan ng mga Brodkaster ng Pilipinas Top Level Management Conference:
TRENDS AND DEVELOPMENTS IN BROADCAST MEDIA –
Raymund Miranda, Chief Strategy Officer and Chief Risk Management Officer or ABS–CBN Broadcasting Corporation
ADAPTING TO THE CHANGING MEDIA LANDSCAPE –
Oyie Pingol, Agency Head of Vizeum
CONTENT MARKETING IN A MULTI-PLATFORM WORLD: THE CHALLENGE FOR BROADCASTERS –
Gladys Basinillo, CEO of Carat Philippines
HOW BROADCASTERS CAN ADAPT TO THE CHANGING HABITS OF FILIPINO CONSUMERS (URBAN AND RURAL PERSPECTIVES) –
Jay Bautista, Consumer Director of Kantar Media Philippines
UNDERSTANDING THOSE RADIO AND TV ADVERTISING MEASUREMENTS MEDIA BUYERS USE –
Maita Consulta, Strategic Resources Director of ZenithOptimedia
The Kapisanan ng mga Brodkaster ng Pilipinas (KBP) is a non-government, non-profit organization of the broadcast media in the Philippines. Its aims include the promotion of an independent and free broadcast media, responsible broadcasting, enhanced public service by broadcasters, advancement of innovation in broadcasting, and the development of Philippine broadcasting.