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Topics for the KBP 42nd Top Level Management Conference November 11, 2016

Posted by Fr. Felmar Castrodes Fiel, SVD in Communications Ministry.
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KBP

KBP

Topics for today at the Kapisanan ng mga Brodkaster ng Pilipinas Top Level Management Conference:

 

TRENDS AND DEVELOPMENTS IN BROADCAST MEDIA –
Raymund Miranda, Chief Strategy Officer and Chief Risk Management Officer or ABS–CBN Broadcasting Corporation

ADAPTING TO THE CHANGING MEDIA LANDSCAPE –
Oyie Pingol, Agency Head of Vizeum

CONTENT MARKETING IN A MULTI-PLATFORM WORLD: THE CHALLENGE FOR BROADCASTERS –
Gladys Basinillo, CEO of Carat Philippines

HOW BROADCASTERS CAN ADAPT TO THE CHANGING HABITS OF FILIPINO CONSUMERS (URBAN AND RURAL PERSPECTIVES) –
Jay Bautista, Consumer Director of Kantar Media Philippines

UNDERSTANDING THOSE RADIO AND TV ADVERTISING MEASUREMENTS MEDIA BUYERS USE –
Maita Consulta, Strategic Resources Director of ZenithOptimedia

 

The Kapisanan ng mga Brodkaster ng Pilipinas (KBP) is a non-government, non-profit organization of the broadcast media in the Philippines. Its aims include the promotion of an independent and free broadcast media, responsible broadcasting, enhanced public service by broadcasters, advancement of innovation in broadcasting, and the development of Philippine broadcasting.

 

 

 

 

 

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