The name of the Municipality of Mabuhay, as told and retold by folklore, was derived from the shout of victory of the people from the Japanese invaders.
Mabuhay became a municipality on January 25, 1968 by virtue of Republic Act 4876. The municipality is presently inhabited with more or less 38,000 residents living in the 18 barangays, namely Poblacion, Malinao, Kauswagan, Ligaya, Catipan, Punawan, Sioton, Looc Barlac, San Roque, Sto. Niňo, Bagong Silang, Bangkaw-bangkaw, Caliran, Abunda, Tandu Comot, Taguisian, Sawa and Pamansaan. One of the celebrations of the town falls every 29th of September, the parochial feast of Parokya San Miguel. The religious festival is a thanksgiving for the protection of St. Michael the Archangel all year round.
The vision of the municipality is to be a model of peace and harmony through a transparent and responsive services, sustainable economy, living in an environment friendly Mabuhay.
Mabuhay is also known for its hospitality to all its guests as well as its business potentials – abundant source of marine products, low labor cost, good partnership between government and business sectors, transparent local government, effective leadership of the local chief executive and potential tourism spots.
The investment potentials of Mabuhay are in agri-business: agricultural and marine products. There are a lot of potentials for new businesses which the local government encourages for incoming entrepreneurs such as agri-based food processing and marine and aqua food processing, tourism-related investments, restaurants and eateries, buildings and housing subdivision projects.
Mabuhay is presently promoting its lambay (crabs) as well as agar-agar (seaweeds) and talaba. In fact, the LGU celebrated the Talaba, Lambay and Agar-Agar Festival on September 21, 2010 which aims to ensure the sustainability of these products in the municipality through LGU support and law enforcement.
In terms of local tourism, Mabuhay is eyeing to develop ecotourism spots such as the Simangol Island, Turko Hot Springs, local parks and others. However, foods are our best way to win the hearts and minds of those who come to visit Mabuhay. We believe that our foods taste better because Mabuhaynons are hospitable, warm good-natured people. (Text from Araw ng Mabuhay Souvenir Program)